Strategic Planning Process-Market Research ? Political, Economic, Regulatory, Competitive
Page : 1 2 3 4 5 6 7 8 9 10 11ALL
should be added to all of this as well. ‘Those who talk don’t know and those who don’t know, talk.’ Validate your sources to be sure the research is qualitative research.
Embracing new technologies like blogging, wiki’s, news networks, social networks and micro blogging can possibly build brand loyalty faster than many traditional methods of reaching consumers in these particular market segments. It cannot be ignored. More e-communication in various forms now takes place between individuals via these networks than through e-mail.
The new consumer is evident everywhere. It is no accident that bricks and mortar video rental stores like Blockbuster and Rogers are giving way to other alternatives. Interestingly enough, over 53% of their rental revenue came from late return charges. Some initial
