Strategic Planning Process-Market Research ? Political, Economic, Regulatory, Competitive

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indications of change took place in larger cities like New York, LA and San Francisco. With Real Estate costs at a premium it created the perfect opportunity for NetFlix. Consumers could order their movies; the movie would arrive at their doorstep and then, once viewed, is returned via the mail. A process however, that was still a bit clumsy.

Now, the ‘new and improved’ NetFlix of Cisco Systems Inc. HD broadband Video-on-demand subscribers have video direct streaming access to over 12,000  HD or Blu-Ray titles as well as PVR services like TiVo. Viewers can order online, view online, and even store it online and watch it any time they want. Both NetFlix and On-Demand represent corporate strategies to improve the

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