TELEPHONE SKILLS THAT SELL
and no graphic presentation. You must therefore cultivate your voice.
Be pleasant and interesting to listen to; Smile as you talk. The other person can ‘hear’ your smile! Speak clearly, audibly, enunciating every word. Be sincere and downright friendly. Rehearse and record your voice if necessary to improve on your diction.
Plan
Planning your calls means that you set objectives. Whom do you want to reach? What will you tell them when they come on the line? How will you arouse their curiosity? How will you get through the get keepers to the decision makers?
Think out your answers to these questions.
Before launching into calling your prospects, list down all the prospects you want to talk to, leave empty margins against their names where you will write comments, names of people to talk to, the best time and day to call them, and any other relevant
