Ten Tips for Producing a successful Yoga or Fitness Video
sure each routine has its own chapter for the viewer’s convenience.
9) Know your market – This is key in establishing your audience and increases your possibilities of generating a profit. Do your research! Speak to your students and let them know you are considering creating an instructional video – chances are they’ll be happy to share with you their thoughts and/or interest. Is this something they would want to buy?
10) Create a beautiful DVD Cover and DVD Menu – They say you can’t judge a book by its cover, but the truth of the matter is we all do. DVD packaging is important especially when it comes to appealing to your audience. Something to consider is featuring your photo on the cover. You may be your DVD’s biggest selling point, so be ready for your close up.
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David Collier is film director and videographer. Straight out of college, Collier directed and produced the feature-length documentary For Better or For Worse, which earned him several awards, including an Academy Award nomination. In 1992 Collier founded Studio B Films www.studiobfilms.com and has since worked on various non-fiction programs for PBS, BBC, Discovery, MTV and Animal Planet. He has also been fortunate to work with a wide-spectrum of corporate clients such as Adobe, Adidas, Gap, Clif Bar, Apple, LeapFrog and Microsoft. Collier lives in Berkeley, California with his two sons and is a practicing yogi.
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