The 12-Point Copy Critique System
The 12-Point Copy Critique System
There are at least 12 major elements you need in place to get your sales copy working like new … Any number of these checkpoints could be costing you thousands of dollars in sales right now.
Here’s a chance to turn the game in your favor by evaluating each of these important elements
1. Layout / Format. Is the website layout appealing to website visitors? Is page welcoming and easy to read? Are you using an ideal type of font for your target audience and what of you color combinations? Are you using graphics appropriately and in the ideal positions? Most marketers leave these decisions up to their graphic artist who may not be familiar with direct marketing principles of selling online. These cannot be left to chance and just what makes you “feel all fuzzy inside”. This is a profit and loss decision that you can’t just leave
