The 12-Point Copy Critique System
not created equal and just having a point before a sentence doesn’t make it a ‘bullet point’.
6. Your USP. How does your offer separate you from your competition? Do you know what you are actually selling? (The answer to this question may surprise you. TIP: It’s not the physical products or services you provide.) If you are not certain about what you really sell, then neither will your potential customers and your dismal sales results will show it.
7. Your Offer. Sometimes one simple change in your offer can catapult your sales through the roof. Have you tested several different price points? Have you offered the best bonuses? Are you shy about asking for the sale? A powerful sales letter turns on the hinge of a powerful offer.
8. Your “Persuasion Architecture”. Are you saying the correct things in the correct way but in the
