The 12-Point Copy Critique System
You must hook them and get them in the boat!
12. Post Script. The P.S. is one of the most read parts of a sales letter. Are you taking full selling advantage of this fact? What is the best information to place in a P.S.? What should you NEVER say? How many P.S.’s are just too many?
This 12-point check system is part of the critique process that I’ve been doing for my clients and copywriting students for years now … and I’ve never had one client who made the suggested changes and came back to say they didn’t improve their sales.
Ray L. Edwards is a master copywriter, copywriting coach, Internet marketing consultant and published author. He has made his clients millions of dollars over the past years and specializes in writing copy for online businesses. Go now to his copywriting blog for more FREE tips.
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