The Basics Of Viral Marketing and How To Make It Work For You
writing. In 2001 Morgan Westerman discovered a poem in the public domain that he published to the Internet. It was a feel good poem that people started passing from friend to friend. Then the Twin Towers collapsed and people in the U.S. started searching for answers and encouragement. An Interview With God blossomed into a mega-hit. As he realized how much more traffic his site was receiving Mr. Westerman redesigned, added music and graphics. Later he sold screen savers, cards and inspirational books. This was a matter of pure chance. Mr. Westerman did not anticipate 9/11 but he was able to rethink his use of that public domain poem and has created an industry unique unto itself.
These were seven of the low technology techniques you can use to start a viral storm of traffic. They are easy to learn and to develop. Use them to your advantage!
Jo Han Mok is a #1 bestselling author and frequent featured speaker at Internet Marketing bootcamps and conferences. Visit his website for a simple step-by-step plan to profit online in 21 days or less!
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Science historian, television host and author, James Burke was hailed by The Washington Post as one of the most intriguing minds in the Western world. Burke entertains audiences with his unique perspective on the process of innovation and how it causes people and institutions to change. For over forty years Burke has produced, directed, written and hosted award-winning television series (including the landmark Connections) on BBC, PBS, Discovery and The Learning Channel. Burke is the best-selling author of Connections, The Day the Universe Changed and The Knowledge Web. His most recent titles are Circles, Twin Tracks and American Connections. Burke leads audiences on a journey through the history of science, technology and social change, showing the interconnected nature of the world, stimulating innovative thinking, and revealing the remarkable serendipity behind humankind’s tireless commitment to invention. His latest project, launching in 2009, is an online interactive knowledge mapping system to be used as a teaching aid, a tool for innovation and management, and a predictor. He was a regular columnist for 6 years at Scientific American and recently wrote the new Epcot script for Disney.
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