The Home Page – Making Your Most Important Page Count
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web site relevant?
There is so much information and so many web sites on the World Wide Web these days that the first decision made while surfing the web site always “Is this web site relevant?” Does it cover the topic I wanted? Does it have the type of information I need?
For example: If you are looking to buy shoes, you may go to Google and type in “shoes”. On the results page, you may find a site that is all about the history of shoes. While on the right topic, this site would not be exactly what you where looking for.
As a surfer, you will likely skim the home page and notice first whether the web site is about shoes. Then you will look to see whether there are shoes for sale on this site. If not – or it is not clear, then you may just move on to the next site in the list.
Search engines use your home page when
