The Home Page – Making Your Most Important Page Count
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evaluating your web site for relevance to key word searches. In fact it is the most heavily weighted page. If the word “shoes” is not on your home page, then your site may not come up at all in a Google result page for the search term “shoes”.
Other pages may well be used by both types of visitors, but often the crucial decision has already been made on the home page.
If your home page does not supply the information you think a potential client will need to make a decision to stay on the site or not, in a way that can be easily and quickly assimilated by both types of visitors, then your home page has failed its most important task.
If people never see your web site, nothing else matters.
Your home page is critical to both getting people to your site and keeping potential clients on the site once they find
