The Home Page – Making Your Most Important Page Count
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Traditional advertising and business marketing is essential to the success of a business and must be included in every business plan. You should be driving as much traffic to your web site as you can by using traditional marking methods. Web marketing should never be considered sufficient on its own.
However, for most businesses, search engine optimization is very important. Search engines can provide a significant portion of traffic to a web site. But this can only happen if the web site is properly optimized. Optimization starts with the home page as it is the most heavily weighted page for search engine purposes.
What information should be on your home page?
“A concise and specific summary of the site, using as many key words as possible. The summary should include products and services offered, by brand
