The Home Page – Making Your Most Important Page Count
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name and in lay language. The primary competitive advantages or main distinguishing factors of the company should be mentioned as well. Any relevant restrictive factors should also be specified (ie wholesale only, or service areas covered)”. Contact information is also useful on a home page.
In other words – both people and search engines should, from the home page text alone, be able to determine if this site is relevant to their search.
Does the order of the information or formatting matter?
Search engines rank text on a first come first served basis. This means that the first text found on a page is considered to be more important than text at the bottom of the page. Formatting is also considered by search engines. Headings using the correct HTML tags are weighted more heavily than plain text. You should use headings and
