The Home Page – Making Your Most Important Page Count
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sub headings to organize and display your information according to its importance. Your headings should use plain, specific, key-word rich text. For people reading your home page, the same applies. Writing your homepage “in order of importance” and using headings to organize the text makes it easier for most people to read and understand the information presented.
Flash, Animation, and Images
What search engine optimization means is: “making it as clear as possible what the site is all about – in terms a search engine robot can understand”.
If you only remember one thing about search engines, remember this: Search engines can only read text. Search engines cannot read images, or text embedded in images, they cannot read text inside of flash movies, or understand voice over commentary. Search engines cannot read text
