The Home Page – Making Your Most Important Page Count
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embedded in JavaScript or text that is dynamically created when a visitor asks for it (text produced as a result of a data base call for instance). Search engines can only read text in HTML or in meta tags specifically written for search engines.
This is important because it is very common these days for web sites not to be written in HTML. Technologies like flash and Java script, among others, are now very common. It is hard for a layperson to know the difference, since web sites using search engine friendly technology can seem indistinguishable from those that do not. One useful test is “can you copy and paste the text from the web site to your text editor”? If the text is written in HTML you will be able to do this. If you can’t, then it is likely that search engines will not be able to read this text.
Limiting the kind of technologies that are not
