The Home Page – Making Your Most Important Page Count
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that as few clicks as possible are required to get to the desired information.
3) So that search engines can follow the links to the rest of the pages in your web site and index them.
Avoid the use of splash pages that have no text or page links to the rest of your site. These pages make it more difficult for search engines to index and rank the site, and they require people to make extra clicks and waste time to find out if your site is relevant to their search; moreover, they often negatively affect load time.
Making an Impact
Of course you want your site to look good and you want your home page to “make an impact”. But think carefully about what kind of “impact” the home page is actually making. Do you want your visitors to think, “Wow what an awesome web site? I wonder who the designers are?” Or do you want them to
