THE JOYS OF TELEMARKETING
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A script is the words and terminology of someone else, change it to the wording that you would use yourself, then it sounds more natural, not like a telemarketer reading a script. If the prospect thinks of you as a telemarketer you have a big hurdle to overcome to win their confidence to obtain the sale. Adjust your language usage and pace of your pitch to mimic the prospect. If the prospect is a slow speaking person slow down your pitch or you will lose them, if they are sharp and abrupt in their speech don’t bore them with an elongated slowly delivered pitch, they will get bored. If the use prim and proper language, so should you, if they drop in the “mate” or whatever, so should you. People feel comfortable in dealing with someone like themselves. If you can get the prospect laughing and joking, you have won them over to yourself, the getting of the
