The Making Of “Niko na Safaricom”

The new campaign comes at a time when Safaricom is celebrating 10 years of immense success. It covers every bit of the journey Safaricom has been through to get where it is today as the country’s leading telecoms operator. The commercial, shot with a huge cast of Safaricom staff, who are members of the Safaricom Choir, and put together by the firm’s advertising agency Redsky, will be relayed through a fully integrated 360 degree execution that will see it on TV, radio, retail units, press, billboards, websites, cinema screens and digital media platforms. Featuring a longer-than-usual 90-second take, it is a showcase of the diversity of the Kenyan culture and brings together literally all the aspects of the country ranging from social to economic lifestyles.