The Mathematics Of Persuasive Communication

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importance is anything that supports and/or elaborates one or more of the key ideas. If you judge that a piece of information in fact does support or elaborate one or more key ideas, then you keep it. If not, you eliminate it.

B. Conciseness

How do you know that a text is concise?

If this once again sounds like a silly question, let’s try to answer it.

Question: What makes this text concise?

Answer: It is short.

Question: What do you mean by short?

Answer: It doesn’t have too many words.

Question: How do you know it doesn’t have too many words?

Answer: Because it is concise.

So once again we end up going around in a circle. The text is concise because it is short . . . because it doesn’t have too many words . . . because it is concise.

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