The Mathematics Of Persuasive Communication

Published September 11, 2010 | By Bman

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Once again, we have almost a mathematical formula to solve the problem. To achieve conciseness, your text should meet two criteria. It must be as:

1. Long as necessary

2. Short as possible

In symbols: CO = LS

If you have fulfilled the criteria of “clarity” correctly, you already understand “as long as necessary”. It means covering all the ideas of key importance you have identified, and all the ideas of secondary importance needed to support and/or elaborate these key ideas.

Note that nothing is said here about the number of words, because it is irrelevant. If it takes 500 words to be “as long as necessary”, then 500 words must be used. If it takes 1500 words, then this is all right too. The important point is that everything that should be in the text is fully there.

Then what is meant by “as short as

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