The Mathematics Of Persuasive Communication

Published September 11, 2010 | By Bman

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what needs to be said in the minimum amount of words. Conciseness:

• Aids clarity by ensuring best structuring of information.

• Holds reader interest by providing maximum information in minimum time.

C. Density

Density is a less familiar concept than clarity and conciseness, but is equally important. In mathematical form, density consists of:

1. Precise information

2. Logically linked

In other words: D = PL

Importance of Precise Information

Suppose you enter a room where there are two other people and say, “It’s very hot today.” One of those people comes from Helsinki; in his mind he interprets “hot” to mean about 23°C. The other one comes from Khartoum; to him “hot” means 45°C.

You are off to a rather bad start, because each one has a totally

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