The Mathematics Of Persuasive Communication
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many weasel words in a text will inevitably lead to reader confusion, boredom and disinterest.
• Reader Confidence
Using precise information generates confidence, because it tells the reader that the writer really knows what he is talking about.
Reader confidence is important in any kind of text, but it is crucial in argumentation. If you are trying to win a point, the last thing you want is the reader to challenge your data, but this is the first reaction imprecise writing will provoke. Precise writing ensures that the discussion will be about the implications of the information, i.e. what conclusions should be drawn, not whether the whole thing needs to go back for further investigation.
Importance of Logical Linking
Precise data (facts) by themselves are insufficient. To be meaningful, data must be organised
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