The Mathematics Of Persuasive Communication
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logical link is clear, place the two pieces of data as close to each other as possible, preferably right next to each other.
When data are widely separated, their logical relationship is masked and the reader is unlikely to make the connection.
What do you want? What do your readers want?
I frequently ask non-professional writers what they are thinking when they sit down at the keyboard to compose their text. The answer is usually something like, “How do I want to present my material?” “What tone and style should I use?” “In what order should I put my key ideas?” And so on.
However, if you start with the correct attitude, i.e. no one wants to read what you write, your first task is none of these. Ahead of anything else, you must find reasons why people should spend their time to read what you write.
In general,
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