The Mathematics Of Persuasive Communication

Published September 11, 2010 | By Bman

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successful speech: the structure, the structure, and the structure.

Not convinced? Then let’s start with something less radical.

I think we can all agree that good speaking is related to good writing. If you can write a good text, then you are well on your way to preparing a good oral presentation. Therefore, if you improve your writing, you will also improve your speaking.

To simplify matters, from now on we will talk mainly about good writing, because in most cases the same ideas apply directly to good speaking.

Know What You Are Doing

Many commercial companies do not live up to their potential – and sometimes even go bankrupt – because they fail to correctly define the business they are in.

Perfume companies, for example, do not sell fragrant liquids, but rather love, romance, seductiveness,

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