The Mathematics Of Persuasive Communication

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as short stories, novels, poems, radio plays, stage plays, television scripts, film scripts, etc.

The fundamental purpose of creative writing is to amuse and entertain.

Expository Writing

Texts such as memos, reports, proposals, training manuals, newsletters, research papers, etc.

The fundamental purpose of expository writing is to instruct and inform.

Essential Attitude towards Expository Writing

Because the objectives of creative and expository writing are so different, before striking a key you must adopt the appropriate attitude towards the type of writing you are doing.

Creative Writing Attitude

Everyone wants to read want what you are going to write.

After all, who doesn’t want to be amused and entertained?

Expository Writing Attitude

No

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