The Mathematics Of Persuasive Communication
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should be – applied to speaking, as well.
Essential Approach to Expository Writing
Because creative writing and expository writing have essentially different objectives and attitudes, they require essentially different approaches.
Creative Writing Approach
Play with language to generate pleasure.
In other words, use your mastery of the language to amuse and entertain.
Expository Writing Approach
Organise information to generate interest.
Clever use of language will never make dull information interesting; however, you can organise the information to make it interesting. Forget about literary pyrotechnics. Concentrate on content.
We are now going to leave creative writing, because most of what we write, and say, is expository.
What Do We Mean by
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