The Mathematics Of Persuasive Communication
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“Good Writing”?
We are now ready to return to the notion of how mathematics applies to good writing, and by extension to good speaking.
When someone reads an expository text or listens to an expository speech, they are likely to judge it as good or not good. You probably do this yourself. But what do you actually mean when you say a text or a speech is “good”.
After some struggling, most people will usually settle on two criteria: clear and concise.
Mathematics depends on unambiguous definitions; if you are not clear about the problem, you are unlikely to find the solution. So we are going to examine these criteria in some detail in order to establish objective definitions – and even quasi-mathematical formulae – for testing whether a text or a presentation truly is “good”.
A. Clarity
How do you know
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