The Real Estate Sales Script: A Valuable Tool or Ineffective Crutch?
them. It’s a way for them to navigate some very intimidating waters. Unfortunately, rejection is exactly what they’ll face most of the time if they rely on sales scripts.
In order to engage a prospect, you must be natural. You want the flow of the conversation to be organic and spontaneous, while getting across important points. To make sure that you don’t forget key items, it’s a good idea to brainstorm before making calls. This way, you can create an outline to guide you, while being flexible and ‘in the moment’.
It’s also critical that you shift your focus from selling to problem solving. If your goal for making the call is to get the prospect to hire you, you’re headed in the wrong direction. People can sense when others are trying to manipulate them, and are less likely to fall for sales pitches than they used to.
To avoid stirring up
