The Role of Women in Movie Trailer Voice Overs
film industry itself that is shutting women out?
An interesting factor to consider are “Focus Groups” and their role in what is disseminated to the public. These Focus Groups tend to have a lot of sway and can change many aspects of how a movie is presented, including alternative endings, voice over, and other components in the creative realm.
Focus Groups, from what I understand, can be very exclusive and comfortable. People in focus groups don’t want to lose their positions and due to that fact are often persuaded to make decisions that they do not support simply to keep their jobs.
This includes the voice over in many cases. If it is presented initially with a female voice over instead of a male voice over which is generally perceived to be a safer if not more authoritative option with movie goers that will drive in the
