The Surprising Truth About Cold Calling
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The idea is that if we call a hundred people a day, then we should squeeze out at least a few good leads. But there’s a better and easier way of getting your product or service message across — all on one call.
Simply by changing your cold calling approach, you’ll make fewer calls and more sales. How? By engaging in conversations. Yes, that’s right. Just talk to people. In your normal tone of voice, and without the usual sales pitch approach.
When we focus on relationship rather than salesmanship, we’re calling with the anticipation of meeting someone new. And we’re looking forward to a pleasant conversation to find out whether we can be of service.
This mindset is subtly but powerfully felt by the other person. You’re no longer meeting with defense and resistance right from the
