The Surprising Truth About Cold Calling
start. And it’ll dramatically change the way people respond to your cold calls.
OLD COLD CALLING GURU MYTH # 2 “Use a sales script”
People can tell when you’re reading from a script, even if you think you’re pretty good at it. There’s just nothing personal about a sales script, and people pick up on that.
Being artificial immediately tags you as a typical salesperson. So if you can learn to get your message across in a different way, then you’ll eliminate the negative triggers that can lose your sale within seconds.
So once again, the best way is to begin with a conversation. Anticipate a dialogue, not a monologue. People will respond much more positively.
When you’re allowing a conversation be natural and to “breathe,” they know you’re present and listening. And
