The Surprising Truth About Cold Calling
that feels good to someone who is having to “fend off” salespeople who are really just talking billboards.
OLD COLD CALLING GURU MYTH # 3 “Focus on closing the sale”
Are you “going in for the kill” with your closing sale technique? If you are, you could end up killing your deal instead.
Old cold calling sales techniques do nothing more than pressure potential clients. They feel they’re being chased. What do most people do when they feel chased? They run! They naturally want to retreat away from that pressure — and that pressure is you.
So learn to avoid the “push-pull” dynamic between you and the potential client. You’ll actually find the sales process moving forward much more naturally (and more often) than when you’re forcing things.
In this old myth, the idea
