The Three Se”C”rets of Successful Video Communication
gauge your enthusiasm. Keep the pacing of the scenes tight and to the point, and maybe introduce some variety with the camera angles, lighting, etc. Certain videos may not need as much attention-getting elements as others (ie, training videos), but the idea is to be intentional about going beyond the mundane and formulaic.
COMMUNICATE Benefits: Once you have their attention, you must prove and demonstrate what you do, how you’re different, and why the viewer should agree with your propositions. Make every effort to PROVE your points versus talking about them. Video is one medium that enables you to actually demonstrate your message, so take advantage of that as much as possible.
CALL to Action: If you’ve kept the viewer’s attention and conveyed the benefits of your message, you must close with a strong and clear call to action. What
