The Top 8 Things the Music, Television, Movie and Consumer Electronics Industries Should Do
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perhaps entire album box sets could fit on one disc. These are exciting new possibilities.
8. Leverage viral marketing.
This is an extension of 1a. Provide url-addressability to free ad-coupled content that sites anywhere can provide links to – it essentially equates to free marketing for you. It doesn’t matter from where the eyeballs found the content, just that they found it. More eyeballs means more ad revenue in your pocket and more exposure that will lead to the eventual purchase of the content and related merchandise such as concert tickets, t-shirts, posters, action figures, toys, etc. A free ad-supported lure has always been necessary (radio and TV) for widespread exposure. The best examples of this so far are music videos at mtv.com and music.yahoo.com and TV shows at in2tv.aol.com. Music, movies and all TV programs should get on
