The Wine Down – Wine Business 101 (Katherine Strange)

EPISODE SYNOPSIS Host Sonja Magdevski is joined by Tim Skogstrom and Katherine Strange to discuss the business of making and selling wine. Find out what goes on in order to get a bottle of wine on the shelf or on a wine list and the challenges of navigating a very competitive landscape as a wine distributor and boutique winery. Learn about estate vs. negociant vs. co-op wine production and the story behind how the infamous “two buck chuck” came to be. Tim and Katherine share advice on where you should go to get the best quality product for the best value. GUEST BIOS Katherine Strange — has been selling boutique wines in and around LA for over 20 years. Has the reputation of being one of the sharpest sales people in the industry. Katherine owns her wine brokerage called Strange Wines. Tim Skogstrom — Owns Cornell Winery and has worked for Young’s Market Co., Francis Coppola, and Constellation Wine Co. All of which were either the biggest or simply leaders in the industry. ADDITIONAL LINKS, ETC. www.malibugrange.com www.casadumetzwines.com www,cornellwinery.com www.oldplacecornell.com EPISODE BREAKDOWN 01:00 Sonja’s Introduction 03:00 Tim Skogstrom introduction 05:00 Katherine Strange introduction 08:00 Has any of the romance changed for either of you after 20+ years in the wine business? 09:00 Have you transitioned much from where you started? 10:30 How does selling your own wine vs that of others differ? 13:00 How would you describe a boutique winery? What qualifies you …
Video Rating: 4 / 5