The Wine Down – Wine, Dollars and Sense (Tim Skogstrom)

EPISODE SYNOPSIS Today we will be talking about wine pricing and how wineries and retailers get to the prices they charge. Sonja and Brandon are joined by industry veteran, Tim Skogstrom, to ask the tough questions about what the consumer should be spending vs. how much the wineries, distributors, retailers, etc. are charging. Get ready for a very frank, in depth conversation about what it really takes to make it in the wine world. GUEST BIO Tim Skogstrom, The Wine Down show producer, worked for Young’s Market Co. as a VP of wine sales for close to 10 years. Young’s is one of the largest wholesalers of wine and spirits in California. He then went on to work for Francis Coppola where he ran sales for the West Coast and then on to manage chain sales for the country. Tim now owns his own winery in the hills above Malibu known as Cornell Winery. ADDITIONAL LINKS, ETC. www.malibugrange.com www.casadumetzwines.com www.cornellwinery.com www.oldplacecornell.com Wines On Set www.epiphanycellars.com www.aubonclimat.com www.trefethen.com EPISODE BREAKDOWN 00:00 Introduction: Wine Pricing 04:00 Drinking Trefethen Chardonnay, Au Bon Climat 2009 Pinot Noir 04:30 video “the most expensive bottle of wine ever sold” 06:20 What was the wine and how much did it sell for? 07:07 Do you think it was worth 3000? 09:30 Is it different when you are buying for yourself vs. buying for customers? 11:00 What are your expectations when you are paying for a bottle? 13:30 What are some of the values …
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