The Written Word: Rajeev Jain (Indian Cinematographer) Visual wizardry….
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Believe
” I admit a fondness for commercials. It is the perfect blend of many skills. You have 30 seconds to sell an audience a product or idea using the visual techniques of lighting and camera movement to reflect and comment upon current culture. “
” Every director brings a different viewpoint to spot work. Their backgrounds vary as much as the products do and that diversity is what makes every job different and unique. My challenge as cameraman is to capture that special uniqueness on film. “
” I never wanted to be pigeon-holed in commercials. I don’t care to restrict myself to shooting just cars or tabletop. My background is still photography, documentaries and theater. I’ve traveled my whole life and I want to incorporate that into my work. Commercials reflect constant change in markets and audience. This medium demands that one be aware
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