Throw Out your “selling” Language – Unlock your Natural Voice
Throw Out your “selling” Language – Unlock your Natural Voice
It’s ironic that most of us take it for granted that spontaneous, natural communication is the right way to relate to our friends, spouses, relatives, and others in our personal lives — but, when it comes to selling, our language becomes, almost robotic.
Why the breakdown?
Because when we make a sales call, we want something. The people we’re talking with sense this immediately. They put up their guard. Our hidden agenda and their reaction immediately destroy the trust-building process of communication.
We go into our personal relationships wanting to simply know the other person. But we go into sales situations with agendas and assumptions.
And because we’ve been conditioned that a sale can happen only if we control the process, we never even consider the possibility that there can be
