Throw Out your “selling” Language – Unlock your Natural Voice
Throw Out your “selling” Language – Unlock your Natural Voice
It’s ironic that most of us take it for granted that spontaneous, natural communication is the right way to relate to our friends, spouses, relatives, and others in our personal lives — but, when it comes to selling, our language becomes, almost robotic.
Why the breakdown?
Because when we make a sales call, we want something. The people we’re talking with sense this immediately. They put up their guard. Our hidden agenda and their reaction immediately destroy the trust-building process of communication.
We go into our personal relationships wanting to simply know the other person. But we go into sales situations with agendas and assumptions.
And because we’ve been conditioned that a sale can happen only if we control the process, we never even consider the possibility that there can be
total flexibility in how we communicate and build trust.
Quick self-assessment: When you pick up the phone to make a sales call, what are you hoping will be the outcome?
Let me guess:
* Get information
* Find the decision maker
* Schedule an appointment
* Make a sale
In other words, you want something even before the person you call says “Hello.”
It’s time to throw out your “selling” language and unlock your natural language.
Here’s how:
Be willing to challenge everything you have learned about selling up to this point. If you aren’t open to questioning conventional sales thinking, you’ll never have a chance to experience selling in a completely different way.
* Replace your
goal-oriented agendas with trust-building agendas.
* Learn to enjoy the processing of building a new relationship.
* Build a dialogue.
* Avoid centering the conversation on you and your offerings.
* Enter the conversation without assumptions.
* Trade overconfidence for humility.
Any signs of overconfidence when you first make contact with a potential client will only set off “sales alarms.” Humility (not weakness) starts the trust-building process.
Visualize the person you are speaking with as a potential friend rather than a potential client. This will help you to converse rather than “sell.”
When you tap into your natural language abilities, it triggers the person you’re speaking with to tap into their own natural language as
well.
Like you, they will abandon their “business language” and begin communicating with you in their most natural way.
Natural language is the crucial secret to transforming the outdated, ineffective “buyer-seller” role into a trust-based relationship based on open, natural communication.
Ari Galper, founder of Unlock The Game, makes cold calling painless and simple. Learn his free cold calling secrets even the sales gurus don’t know. To receive your 10 free audio mini-lessons visit www.UnlockTheGame.com
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