Throwing Away the Sales Script
sales calls.
To master the skill of cold calling, that sales script is what you’re going to have to unlearn. Yes, that very script you’ve been told everyone uses.
Here’s why: just because everybody does something doesn’t mean it’s the right thing for you to do.
In my experience, sticking with that sales script as your means of managing your cold calls is a sure-fire way of ensuring three things.
First, you’ll be saying things that your prospect may have heard countless times before (I mean really, who hasn’t heard an opening sales pitch that starts with “Hi. I’m not trying to sell you anything…”).
Second, you’ll be carving out for yourself a sales record that’s likely to be…well…just as average as the 80% of mediocre sales professionals who use that supposedly tried-and-true
