Throwing Away the Sales Script
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And here’s the third thing you can be sure of: that sales script is what the top sales performers in your organization aren’t using. They already know from experience that it doesn’t serve them all that well.
Why? Because a script is someone else’s idea of how you should talk to people. No matter how many times you deliver the lines in a sales script, it’s always going to sound like you’re delivering a monologue rather than engaging in real, meaningful dialogue. That’s where your real challenge is—learning how to initiate and sustain dialogue is the key to unlocking your true earning potential in sales.
Change your mindset
Canned words can’t match the authenticity of being yourself in a conversation—sincere, attentive and responsive to the needs of the person on the other end of the line. That’s why you
