Throwing Away the Sales Script
have to change your mindset when looking at cold calling. Stop thinking of it as a sales call you have to make—see it as a conversation you want to start with someone.
Suddenly your job becomes a lot easier!
You’re no longer preoccupied with whether you have a good pitch. Because frankly the pitch doesn’t matter. To start and maintain a conversation, you just need to know what to ask. Questions are very easy to formulate and they open a lot of doors in a conversation, unlike statements (as often seen in sales scripts), which tend not to have the same endearing quality.
Granted, some find it difficult to start a conversation with someone they’ve never met before. The solution again is to change your mindset—don’t think about the person you are calling as a stranger. Instead, use the following tip to trick yourself into putting
