Throwing Away the Sales Script
already familiar to me.
This approach offers an added bonus. Once you hear that person’s voice, they’re no longer a stranger to you. You can start to form a picture of that individual in your mind. It’s like what happens when you listen to the radio. You visualize what your favorite DJ looks like even though you’ve never met.
Working with these proven, field-tested techniques, you can look at cold calling in an entirely new way. It’s a skill that takes time to master, but the new successful conversations that you’ll start with astonishing ease will do amazing things for your confidence. And that’s what helps bring in the new leads and new customers. When you pick up that phone, you’ll no longer be thinking: “I’m terrible at this, it’s never going to work, I always fail.” Instead, you’ll be focusing on getting a positive
