Tips on Email Marketing for Online Companies
given you the okay to send them information. Instead of buying lists of random email addresses, it is much better to have the people who are attracted to your site because they are interested in your products to give you their addresses for free.
Once you have people receiving your marketing emails, it is important in today’s marketing world that you provide an opt-out option. It has to be possible for people who do not want to continue receiving your emails to prevent more emails from coming in. Most scripts today make this possible by including a link at the bottom of the email that the user can click on to be removed from the list.
Some scripts work by requiring the recipient to send a reply with a certain message in the body or header, but with a link in the marketing email itself you make things easier for the potential (or current)
