Tips To Make Your Own Movie For Internet Marketing
Tips To Make Your Own Movie For Internet Marketing
Why video marketing? Videos are becoming the way forward in marketing. This is evident through the use of Youtube and other social media video platforms. Such marketing covers many topic areas and are produced by a wide ranging age group. However, to make your own movie or video for marketing as oppose to fun requires some structure. The following tips are useful for any type of internet marketing and are especially useful for home based business marketing.
So what is the key to producing great videos?
1. Don’t use a script. If you are appearing in a video or doing a voice over, it needs to sound as natural as possible. You are allowed to be you, and besides, it’s you people will connect with – not your product or service. Having a few bullets as reminders is not a bad thing to have in front of you.
2.
Smile. Show you are confident and relaxed. Enjoying the video would help in this. Even when doing a voice over, smile as it will make you sound more up beat.
3. Memorise the beginning. You do need to make an impact at the beginning to retain the audience. You can’t afford to get this wrong so have a great beginning. This will need crafting. You will need to include something about you especially to attract attention. Explain who you are, where you are from and any interesting background to make that connection. This opening can be the same for every video so no need to reinvent.
4. Know how to end. So you have great beginning, you offer content and value in the middle but what are you looking to happen when it comes to the end. Generally there needs to be some “call to action”. Know how you wish to end
the video. This is as important as the beginning.
So what do you include in the video:
You need to work on a way to put across valuable content. Think about the why, how and what. Add emotions as this will help make that connection. Remember the audience is making that connection with you. However, do not over do it. Too much of the ‘what’ and ‘how’ will put people off and is one of the mistakes many people make.
You could take ideas off of books you have read
Use personal life experiences provided they are relevant.
Mention a current event, but keeping in mind the video may be present for many years.
Tell a story. The saying goes; facts tell, stories sell.
So what about the execution:
Use a good digital camera. A USB port is useful for instant downloads.
Use a tripod as there is nothing worse than a shaky or blurred
film.
You don’t need to do anything fancy or try and make it a best selling block buster. Just keep it real and some times can include any errors made.
Ensure the sound is clear so avoid areas with noisy backgrounds – especially wind noise.
Short videos can be effective so try limiting to about 2 minutes max.
If you are the star of the video, ensure you are proportionally centred about 2/3 from the bottom.
Trying to get the video perfect will take time, and although the more takes, the more natural you become, but in order to keep it real, you should look to have no more than 3 takes.
It is always worth doing a quick 10 second test before you really get into the video recording.
Overall, the video must be watchable and this takes into account all of the above.
Video Editing
Once completed, edit the video through video editing software and there
are paid and free versions available. AVS is a professional video editing software and is brilliant as it does cover a multitude of formats. If you are looking to be creative, you can add Microsoft Power Point Presentations provided you save this in MPEG format. You can use a software like Jing if you wish to add screen shots and screen movies to your video.
Distributing your video
Depending what you are marketing, distributing your video can be achieved through a number of sites. For starter you could distribute through a number of the popular social media sites like Youtube and other Video sites, post to your blogs or web sites and if looking for mass distribution then use sites like Ping.fm and Traffic Geyser.com.
Remember, make it fun!!!
My name is Gary Oakes and I’m helping people market on the internet and how to be effective
which is a must if wanting to succeed in using the internet to advertise or build your business. Creating great videos is only a fraction of what is available to a build a legitimate home based business opportunity.
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