Top Seven Ways to Write An Order-Pulling Sales Letter
problems your
client or customer wants solutions for. Your answer for your
particular audiences problem is the benefit. Benefits sell.
Examples: Save time or money; Build Business, Create better
relationships, Create more health, Develop your spirituality.
Too many professionals and business people assume features are
what sell. Be sure to include both benefits and features in
every sales letter. Example: Imagine 1000’s of people reading
your book next month by using the “Essential Nine Hot-Selling
Points.” (Benefit – book sales; feature—the Marketing how-tos)
3. Address your Potential Buyer’s Resistances.
Remember to tell a background story of where your audience is
NOW so they will emotionally connect with your solutions (the
product or service). Let’s say they want to write an eBook or
print book to make themselves the “expert,” make
