Top Seven Ways to Write An Order-Pulling Sales Letter
experts in your field, celebrities,
man/woman on the street, and other people who have profited from
your advice. Make the testimonials stand out with a different
color background. A photo plus the blurb adds power.
5. Offer your potential customers three or four chances to buy.
They may have already decided to buy before coming to your sales
letter, so offer a “Buy Now” button near the top of the sales
letter. Offer more buying opportunities along the way after a
list of benefits and features for your product or service.
6. End your Sales Letter with your 100% Money-Back Guarantee.
“This product comes with a 100% Money Back Guarantee. Read this
book cover to cover, and if the strategies don’t work for you
within 60 days, we’ll cheerfully refund your money, and you can
keep the product too!”
7. Make your Sales Letter Credible.
Make
