Top Seven Ways to Write An Order-Pulling Sales Letter
Top Seven Ways to Write An Order-Pulling Sales Letter
Top Seven Ways to Write An Order-Pulling Sales Letter Judy
Cullins ©2005 All Rights Reserved.
Ready to put your Web pages up? Ready to sell a lot more
products and services? If you’re not getting the sales, you want
you may want to think “makeover.” Whether you’re just starting
or doing a web makeover, you need to Power Write your sales
letters.
Before you call your Web master to design your web site, you
want to be sure you have great sales copy for each product or
service you want to sell.
What Doesn’t Sell
-big pictures -my mission -my bio -subscribe to my ezine -dark
colors -a lot of script -page takes more than 10 seconds to load
In my first Web site, I made many mistakes. Sales for six
products didn’t go over 0 a month. For the second Web site,
each product, and service sales letter gave my visitors reasons
to
buy. Sales were the first month, and in four months, they
reached 65. The next year they went to 3000 and each year
after, over 00.
Sales letters Sell! Here’s 7 Sales Letter How-To’s
1. Start the Letter with a Benefit-Driven Headline.
In a large Times Roman font, put up a question or benefit-driven
headline that grabs your visitor by the collar. For example,
“Want a quick and easy way to quadruple your Online Income in
Four Months?
If you answered, “yes” to yourself, this headline succeeds,
because you will keep reading. If you said, “No, I don’t believe
this, “but I’m curious where this is going,” the headline still
succeeds. This headline should lead right into the benefits of
your product or service.
2. Add the Top Five Benefits of your Product or Service in
Bullet Form.
To define your top benefits start with a list of
problems your
client or customer wants solutions for. Your answer for your
particular audiences problem is the benefit. Benefits sell.
Examples: Save time or money; Build Business, Create better
relationships, Create more health, Develop your spirituality.
Too many professionals and business people assume features are
what sell. Be sure to include both benefits and features in
every sales letter. Example: Imagine 1000’s of people reading
your book next month by using the “Essential Nine Hot-Selling
Points.” (Benefit – book sales; feature—the Marketing how-tos)
3. Address your Potential Buyer’s Resistances.
Remember to tell a background story of where your audience is
NOW so they will emotionally connect with your solutions (the
product or service). Let’s say they want to write an eBook or
print book to make themselves the “expert,” make
life-long
passive income, or share their unique message.
Many people don’t write a book because they doubt it will sell
well enough for all the effort, it may not be significant
enough, it will take too long, cost too much money, and they
really aren’t writers. One, by one, your sales letter addresses
their concerns and shows these potential buyers why they need to
write a book to brand their business or share their message. You
show them how they can become an excellent author and make their
books more salable, while building their practice and profits.
4. Sprinkle Testimonials Throughout your Sales Letter.
Potential buyers who visit your site or another one that sells
your products are more pulled to buy when they think other
people have already. If these people are happy with your product
or service, they will be too.
Include testimonials from
experts in your field, celebrities,
man/woman on the street, and other people who have profited from
your advice. Make the testimonials stand out with a different
color background. A photo plus the blurb adds power.
5. Offer your potential customers three or four chances to buy.
They may have already decided to buy before coming to your sales
letter, so offer a “Buy Now” button near the top of the sales
letter. Offer more buying opportunities along the way after a
list of benefits and features for your product or service.
6. End your Sales Letter with your 100% Money-Back Guarantee.
“This product comes with a 100% Money Back Guarantee. Read this
book cover to cover, and if the strategies don’t work for you
within 60 days, we’ll cheerfully refund your money, and you can
keep the product too!”
7. Make your Sales Letter Credible.
Make
sure your free bonus reports are not worth more than the
price of your product. Would you believe this offer “order this
book now and receive 4 special bonus reports worth 5?”
Make sure you have written the best sales letter you can. Polish
it with a professional editor. Test it after a month. If you
haven’t increased sales, you may need to revise Web site sales
letter.
Without a sales letter for your potential customers you leave
them bored, non-inspired, and without enough information to make
that decision to buy. Your precious visitors will leave your
site, never to return.
Judy Cullins, 20-year Book and Internet Marketing Coach works
with small business people who want to make a difference in
people’s lives, build their credibility and clients, and make a
consistent life-long income. “The BookCoach Says…,” “Business
Tip of the Month” and over 185 free articles at
www.bookcoaching.com Judy@bookcoaching.com
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