Transform Your Insurance Sales Scripts Into Questions And Double Your Sales
Transform Your Insurance Sales Scripts Into Questions And Double Your Sales
In many insurance sales training programs across the country they start off by giving you information about the policies you can sell. They go over the in-depth features of the policies. Some even help you create spreadsheets of those features so you can compare it to the competition and show where they are lacking. Armed with this information, many insurance agents hit the streets and start trying to sell.
The first few sales might not go so bad, as after all they are generally friends and family. Their guard isn’t up, they willingly listen, and they are more than happy to help you with your career. It’s when you start to really hit your numbers by meeting strangers that the challenge kicks in. No longer are they as willing to listen, they have more questions, and that spreadsheet? They don’t see what the big deal is about a few
features.
When many insurance agents are faced with this frustration they go back to the board with their training. They figure that people just don’t want to know about features, they want to know benefits. Going back to those same tough customers with great benefits, will surely work…right? Tragically those strangers still won’t listen, even when presented with phenomenal new benefits they just can’t dive in with the new policy.
Instead of using your insurance sales scripts to present features or benefits transform your scripts into questions. When you transform your tired scripts into questions you can quickly get the prospect to see the value for them. No longer will you be
selling, no longer will you be pitching, and you can ditch the “close”. Simply ask enough interest piquing questions about insurance and you will have a flood of new policies weekly.
Consider the following:
Scenario: Adding additional life insurance coverage
Most insurance sales scripts: You can add another 0,000 of coverage for just 9 more a year, what do you think?
Interest Piquing Script: Would an additional 0,000 in your family’s time of need help them to pay off additional obligations like a mortgage or college loans? Would alleviating that stress be worthy an investment of 9 more a year?
By asking questions you are no longer telling someone what they should do. You aren’t putting pressure on them; you are giving them the opportunity to see if it’s a good fit. The more questions
you ask, the easier it will be for them to get the policy.
Discover 67 interest piquing questions you can use now to sell more insurance policies. No guessing, just an action packed Free 5 day sales course that gives you the scripts to sell – www.QuestionsThatSell.com
Todd Bates is a national Marketing and Business coach. Through his programs, such as Todd Bates Systems, he shares innovative systems to help businesses owners and sales professionals dramatically grow their sales.
His systems cover a broad base from sales conversion to marketing on a budget. The strategies that he shares have enabled him to net over 1 million dollars a year since the age of 24.
Article from articlesbase.com
Related Selling Scripts Articles
