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structure to your communication. Even if you deviate from your script when it comes to doing it to camera, the process of having written down what you want to communicate will help you produce a video in which you look like a pro.
Be clear and concise. A lot of people in marketing seem to think they need a lot of words to get their message across over. Don’t use two adjectives, use one. Don’t use two fancy terms in your sentence, use one. Don’t use jargon. Don’t give us two examples, when one is enough. You got the idea: Less is More. You look at any TV commercial. How long is it? 30 seconds usually. So don’t waffle on. This is where writing a script will help. When you go over it, it should be apparent where you’re becoming repetitive. Don’t be afraid to edit out the repetition.
Use keywords in your script. By that I mean, words that are relevant to searches for your
