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product or service and relevant to you and your website. But be subtle. For instance, on some of my videos, I’ll talk about ‘generous commissions’ or being ‘generous’ with marketing tips. Subliminally I’m hacking into your brain asking it to memorize the word generous so that when I give you my url as an you’ll go take a look. And you’ll associate the word generous with me and people I work with.
Be yourself. Because ultimately that’s the person you want to be when you come to do business with whoever is attracted to your business proposition. If you’re naturally outgoing and passionate, fine. If you’re not, don’t force it. The camera is quick to spot a fake. But try and find a little passion here and there.
Don’t be afraid to pause. We’re so used to watching newscasters run through things at pace – but remember, they have to. They also have an autocue. You have time.

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